01 / Home inspectors$100
You already flag this.
Every inspection report has a line for water heater age. Most inspectors write "12 years" and move on. We turn that line into a $100 check — and a homeowner who finally acts on it.
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Partners Austin pilot open now
The people who already know this house.
Most water heater sales happen in panic mode — a failed tank at 2 am, a plumber with whatever's on his truck. The ninety-day window before that happens is wide open, and it belongs to the people already walking through the door: inspectors, plumbers, realtors, property managers. We pay them for what they already know.
02 / Plumbers & HVAC$150 or install
Get paid for the conversation you have anyway.
You're on a service call. You spot the old tank. You mention it. Nothing happens, until the tank fails at 2 am and the emergency-replacement guy pockets it. Refer it to us or install it yourself.
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03 / Realtors & brokers$200 + 2%
A closing gift your buyers remember.
Your buyer just bought a house with a twelve-year-old tank. It fails in their first eighteen months. They remember you as the person who sold them the broken tank — or the one who handed them a $200 Kettle credit and a working water heater.
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04 / Landlords & property managersFleet pricing
The $1,750 rebate goes to the owner.
The HEAR rules actually work for landlords. Water damage claims are your line item, not the tenant's. Energy Star listing badges rent units faster. We run the fleet install and assign every rebate to your LLC.
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05 / Utilities & program adminsCo-sell
The installer network for your VPP.
Every Kettle ships grid-connected. We enroll the homeowner in your demand-response program at install. Data share, co-marketing, and we shoulder the rebate paperwork. Enterprise conversation — email partners@ to kick off.
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06 / InsurersLoss-ratio
Underwriting-driven prevention.
A failed tank is a $3.2k median claim — and an almost guaranteed rate hike. We'll flag your policyholders with aging tanks, deliver a premium-discounted replacement, and drop your water-damage loss ratio. Pilot with one carrier first.
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The principle
Referral fees are a small tax on a much larger problem. A $100 check to the inspector beats a $3,200 water-damage claim and a $600 emergency install markup every time. Our rule: pay the person who actually moved the decision — cleanly, fast, no clawback games.