A closing gift
your buyers actually remember.
Your buyer just paid $640k for a house with a twelve-year-old water heater. It will fail in their first eighteen months. They will remember you as the person who sold them a broken tank — or the one who handed them a $200 Kettle credit and a clean install on their schedule, not the tank's.
Referrals live or die in the first ninety days.
Post-close satisfaction is what drives the neighbor referrals you rely on. The number-one driver of negative post-close surprise: the buyer inherits a failing appliance the seller deferred during listing prep. Water heater, HVAC, roof. Of those three, the water heater is the one you can completely solve before it breaks — and the only one we do.
A Kettle closing gift is the opposite of a branded bottle opener. It's visible, it's practical, it lands at exactly the moment the buyer is ready to spend on home improvement anyway. And the $200 comes out of our marketing budget, not yours.
Gift, commission, co-brand.
Register, gift, track.
- 01
Register your brokerage
Ten-minute form with MLS ID, commission routing (W-9 + ACH), and the agents who want the packet. Brokerage owner approves the structure; individual agents activate their own code.
- 02
Packets arrive pre-customized
We print and ship the welcome-home packet with your branding, your headshot, and a unique tracking code. Most agents use fifty packets per year; top-producing agents use 200+.
- 03
Commission lands monthly
Buyer books Kettle within twelve months of close → 2% commission posts to your brokerage in the month after install completion. Full reporting visible in your agent dashboard.
The gotchas.
- Does this conflict with my brokerage's gift policy?
- Usually not — the $200 credit is applied at our point of sale to the buyer's purchase from Kettle, not cash to the buyer from you. Check with your broker; we can share the fair-lending and RESPA compliance notes our counsel put together.
- What about sellers?
- The closing gift goes to buyers by default. If you want to use it as a seller pre-listing gift (install the Kettle before listing, advertise the upgrade), ask your Kettle rep — we run pilots with a few Austin brokerages doing exactly this.
- Is the 2% paid on the list price or the net-of-rebate price?
- On the gross install cost before rebates — because the rebate goes to the homeowner, not us. So if the homeowner qualifies for the full $1,750 HEAR, the 2% is still calculated on the pre-rebate number.
- How long is the tracking window?
- Twelve months from close. If the buyer books on month thirteen, the credit still applies at checkout but your brokerage doesn't get the 2%.
- Can team leaders use one code for the whole team?
- Yes. Most brokerages set up one code per agent so the dashboard attribution is clean, but team-level codes are supported.